Digital Marketing Audit 2025: How To Fix Your Bad Funnel
Marketing funnels help businesses understand the whole journey a customer takes from identifying a need to choosing a solution.
Recent studies indicate that 79% of marketing leads fail to convert into sales, and the average customer journey involves eight or more touch points across multiple channels. A broken marketing funnel requires systematic diagnosis and strategic implementation.
Apply these five recommendations to prioritize your fixes and track your progress.
Make a serious initial analysis.
Calculate conversion rates for each funnel stage and identify where you're losing the most prospects. After tracking Customer Acquisition Cost (CAC) and Lifetime Value (LTV), verify if a healthy 3:1 minimum ratio exists. Review pricing competitiveness and positioning.
Fix broken tracking and attribution and optimize high-traffic landing pages.
Focus on implementing robust tracking mechanisms, analyzing user behavior, and making data-driven improvements.
Implement marketing automation sequences.
This will increase efficiency, improve personalization, and lead to better management.
Add social proof to conversion pages.
Add social proof elements like customer testimonials, reviews, and case studies to your landing pages.
Refresh ad creatives and use SEO compliant meta descriptions.
Creative is KING when it comes to media buying. And meta descriptions help users understand what the page is about and can influence click-through rates.
Don't try to fix everything at once. Focus on the highest-impact issues first, measure your results, and adjust your approach based on the data.
Need help with your sales funnel? I can help prioritize and execute these optimizations based on your specific business goals and resources.
